Being a great music producer means more than knowing how a compressor works. It’s about combining musicality and technicality to create music that connects with the audience, getting the best of both worlds. That’s what Adrian Schinoff does. Adrian is a celebrated musician, producer, and mixing engineer from Rosario, Argentina. He has spent over three decades shaping the soundscape of Latin music. His impressive portfolio includes collaborations with renowned artists such as Joaquín Sabina, Julieta Venegas, and Pablo Alborán.
Today, he continues to innovate and inspire, employing cutting-edge tools like Sonimus plugins to enhance his creative process.
A Journey Through Music
Adrián’s musical journey began in his childhood, when he was surrounded by the sounds of jazz as his father played the double bass. This exposure led him to play the piano and pursue a music career. Over the years, Adrian has collaborated with some of the biggest names in the industry, including Joaquín Sabina and Pablo Alborán, establishing himself as a versatile artist capable of blending various genres.
Adrian has consistently tried to learn and grow throughout his journey by surrounding himself with talented musicians. He notes, “To learn, you must be surrounded by people who are better than you.” His work with artists like Niña Pastori and Antonio and Josemi Carmona allowed him to dive into flamenco-pop, a genre he was initially unfamiliar with. These experiences have significantly shaped his production style, which he describes as an organic blend of traditional and modern techniques.
Music Technology and Sonimus
Technology plays a crucial role in production in today’s fast-paced music industry. Initially, Adrian resisted using digital tools. However, as he adapted to the evolving landscape, he discovered the power of technology in enhancing his creativity.
Adrian first encountered Sonimus through recommendations from fellow producers. He was instantly captivated by the plugins’ capabilities, which he described as “incredible” and superior to other brands. After further exploring Sonimus’ product line, Adrian ultimately integrated these tools into his production workflow. One of Adrian’s key tools is T-Console, Sonimus’ tube console emulator, which he frequently uses in his mixes.
“The T-Console gives me the bass that it has, and depending on how you play the Crosstalk, it opens up the stereo more or closes it down a little more.”
Adrian’s dedication to maintaining an organic sound while embracing technology is a recurring theme in his work. He values the warmth and character that analogue elements bring to music, which is precisely what Sonimus’ plugins provide.
Creative Perspective
Adrian’s philosophy of maintaining authenticity while leveraging technology is evident in every project he undertakes. He balances technical proficiency with artistic expression, ensuring the final product reflects the artist’s vision. This balance is vital in the current music landscape, where technology plays a crucial role but should never overshadow the essence of the music itself. He often seeks to involve artists in the production, allowing them to feel part of the creative process.
When asked for a piece of advice for people who want to pursue a music career, he noted:
“The best advice I can give is to be as original as possible. Don’t try to copy; put your mark on your art.”
In conclusion, Adrian’s career reflects passion, talent, and a constant pursuit of innovation in music production. His partnership with Sonimus enhances his production capabilities and reflects a broader trend in the music industry: innovation and collaboration joining forces. Adrian’s journey is an inspiring reminder that creativity, originality, and collaboration can create exceptional music.
You can watch the full interview with Adrian at this link.
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